for Mothers is ’s global initiative to help create a world where no woman has to die while giving life and this September marks our 10-year anniversary. We have worked to make a transformational impact on the longstanding challenge of maternal mortality ‒ with more than 13.1 million women reached through 100+ programs promoting safe, high-quality, respectful care.
In many cultures around the world, storks represent family, our commitment to one another and good luck for the future. In celebration of a decade of progress in maternal health, MSD for Mothers is kicking off a week-long #PasstheStork social relay beginning September 13th. As we recognize this milestone, we want to imagine with you what the next 10 years will bring. We invite you to #PasstheStork to show your support of MSD for Mothers’ mission by sharing an origami stork and your hope for mothers in 10 years.Steps to #PasstheStork & Sample Posts
Click here to download instructions to create a physical origami stork
Invite your family and friends to join in on the fun - all you need is a square piece of paper!
Click here to download illustrations to share a digital origami stork
Feel free to use a sample post or customize with a personal message.
Post a photo of your origami stork with #PasstheStork on a social platform of your preference (i.e., LinkedIn, Twitter, Facebook, Yammer)
Fill in the following prompt to include with your photo as the caption:
My hope for mothers in 10 years is: ___________ #PasstheStork
Tag your colleagues, friends and family to #PasstheStork next
Example copy for your use and customization
My hope for mothers in 10 years is that we live in a world where no mother has to die while giving birth. #PasstheStork
My hope for mothers in 10 years is equal access to quality maternal care. #PasstheStork
My hope for mothers in 10 years is a safe pregnancy and childbirth journey for all. #PasstheStork